Drone Spray has built real operational coverage across Canterbury and Northland and a body of case work for farming and property clients. That operational credibility and the off-site footprint of 1,201 backlinks from 62 referring domains are not turning into consistent scoped farm or commercial contracts. As a result, higher-value regional opportunities are being lost to low-value phone enquiries and unscoped asks.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
7
out of 100
Organic traffic
14
est. monthly visits
Traffic Trend
-61
%
past 12 months
Organic Keywords
40
ranking terms
Keyword Trend
+15
%
past 12 months
Backlinks
1201
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
The good news. You have deep regional reach across Canterbury and Northland and five technical services: weed spraying, crop spraying, seeding, roof cleaning and surveying. You also have real off-site authority with 1,201 backlinks from 62 referring domains. If the digital presence catches up, those assets could be turned into a steady stream of higher-value commercial farm contracts and regional retainers.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero image and microcopy prioritise atmosphere over proposition, which buries the primary offer and increases drop-off from commercial buyers seeking quick validation and next steps.
Trust cues exist (XAG partner logo, case study thumbnails) but are small and visually de-prioritised, reducing their ability to reassure buyers about capability, compliance and experience for large contracts.
CTAs and decision scaffolding are weak and fragmented; lacking a prominent, action-oriented pathway (evidence, outcomes, contact-for-quote) the site fails to convert enquiries into higher-value commissioned work.
What this means. Despite 1,201 backlinks and 62 referring domains, the site is driving only about 11 organic visits last month and traffic is down roughly 61 percent from a year ago. That gap means strong field credibility is being lost at discovery and quoting, so most prospects arrive by phone and the business misses out on pre-scoped, higher-value farm contracts.
The three gaps holding you back
What's possible when these gaps are closed
Convert existing interest into scoped, priced contracts so average job value and close rate rise. With only around 11 organic visits per month today, even modest gains in online conversion will produce more qualified, higher-value enquiries rather than one-off phone leads.
Leverage the existing 1,201 backlinks and 62 referring domains by creating targeted content and local pages that match commercial farm search terms. Improving keyword focus for the 40 ranked keywords and low AI visibility can turn dormant authority into measurable monthly visits.
Present three buyer-focused paths for commercial farms, for example crop spraying, weed control and seeding, with clear scope examples and pricing bands up front. That clarity across your five technical services will reduce price resistance, shorten sales cycles and make it easier to win larger regional contracts.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
