Ellisfinancial has built a clear local advisory reputation around Brett Ellis and an obvious focus on superannuation, retirement strategies, insurance and estate planning. The homepage names Brett and his Financial Planning Association membership, but the About and Services pages render as embedded PDFs and are unreadable. That mismatch means Perth searchers cannot quickly verify expertise or understand services, so local opportunities are being lost at the point people evaluate advisers.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
6
out of 100
Organic traffic
7
est. monthly visits
Traffic Trend
+600
%
past 12 months
Organic Keywords
2
ranking terms
Keyword Trend
+100
%
past 12 months
Backlinks
470
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
Ellisfinancial’s strongest assets are a genuine local reputation centred on Brett Ellis and a substantial third‑party footprint: 470 backlinks from 125 referring domains. That combination of local focus and external mentions would be hard for a new competitor to recreate quickly. If the website presents that credibility clearly and converts visitors, those assets can be turned directly into steady local enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Dense, centre-aligned serif copy above the fold prevents quick qualification and forces visitors to read large blocks of text, increasing bounce and reducing enquiries.
Trust cues are present in prose but visually buried, under-signalling credibility to local prospects and failing to convert consideration into contact.
No prominent primary CTA and a buried contact form with CAPTCHA introduce unnecessary friction, weakening conversion intent and lowering enquiry rates.
With just 7 organic visits and only 2 ranking keywords, real local demand is not finding Ellisfinancial online. At the same time 470 backlinks and 125 referring domains show offline credibility that is not being converted into measurable, repeatable lead flow. The practical consequence is missed enquiries from Perth households searching for super, retirement or insurance advice right now.
The three gaps holding you back
What's possible when these gaps are closed
Make the About page readable and lead with Brett Ellis’s Financial Planning Association membership and specific Perth advisory experience. Replace embedded PDFs with a short bio, visible qualifications and two client summaries so visitors can verify expertise in a single page; use mentions from the 125 referring domains as third‑party citations to reinforce those claims.
Create dedicated, readable service pages for super, TTR, insurance and estate planning that explain outcomes, who each service is for and what an initial engagement looks like. Clear scope and outcomes reduce friction and let prospective clients decide quickly whether Ellisfinancial matches their needs.
Optimise for local search and add basic measurement so the existing 470 backlinks and 125 referring domains start to lift organic visibility beyond the current 7 visits and 2 keywords. With readable pages and tracking in place, those links and Perth focus can be converted into repeatable enquiries and a clear picture of what marketing activities are actually working.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
