Hiya Health has built real credibility and scale: ten clinics across South East Queensland, a 5.0 Google rating and an organic audience growing to 5,671 visits per month. That clinic reach and clinical credibility are not being linked to specific locations or employer-facing evidence on the homepage and services pages. As a result, both patient bookings and employer contract enquiries are being lost at the point where people decide.
Your online reputation
5
Google star rating
4
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
25
out of 100
Organic traffic
5671
est. monthly visits
Traffic Trend
+75
%
past 12 months
Organic Keywords
2684
ranking terms
Keyword Trend
+68
%
past 12 months
Backlinks
1321
total
Paid traffic
2
est. monthly visits
Digital maturity
Level 2
out of 5
Hiya Health already owns two hard-to-replicate assets: a ten-clinic network across South East Queensland and a flawless 5.0 Google rating from four reviews. Its organic footprint is gaining traction, with 5,671 monthly visits and 2,684 ranked keywords. If the website clearly showcased those clinics and employer-facing services, those assets could be converted into materially more patient bookings and employer contracts.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority to match the credibility the business needs, so employers and WorkCover referrers will hesitate to treat the site as evidence of clinical capability.
The homepage lists services clearly, but it fails to structure decision making for different buyers, which forces patients and workplace buyers into a generic contact path and lowers booking and contract conversion rates.
The visual system is competent but under‑signals clinical maturity — placeholder avatars, muted partner logos and soft pastel styling dilute perceived professionalism and weaken conversion intent for higher‑value referrals.
With 5,671 visits a month and 2,684 ranking keywords, demand is present online but not turning into bookings or commercial enquiries. Listing ten clinics and holding a 5.0 rating from four reviews without location-specific proof or employer evidence means local patients and procurement teams are leaving before they see the convincing details they need.
The three gaps holding you back
What's possible when these gaps are closed
Show clinic-level ratings, staff bios and short employer case studies on each location page so visitors see proof tied to the clinic they are considering. With ten clinics and 5,671 monthly visitors, connecting reputation to place will make local patients and workplace buyers far more likely to book or request a quote.
Simplify the services area into distinct pathways for common patient needs and employer offerings such as workplace injury management. Given 2,684 ranked keywords and a growing audience, organising services into clear patient and employer flows will cut decision friction and speed bookings and commercial enquiries. That clarity will help employers find the right clinic and make it easier for patients to choose a specific treatment.
Rework the homepage hero and primary calls-to-action so they are specific to either immediate patient bookings or employer enquiries, and point visitors straight to the nearest clinic or the employer contact pathway. Use session recordings and form data to define the most urgent paths and test focused CTAs; with 5,671 monthly visits this will convert more casual visits into same-week appointments and employer contacts. Small, visible changes above the fold can produce quick wins in bookings and commercial leads.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
