I reviewed Infinite Group’s site and company details and it is clear you have built real operational credibility from Nijmegen: a two-member global IT services group delivering end-to-end infrastructure lifecycle services to enterprise clients worldwide, backed by ISO 9001/14001/45001/27001 and an EcoVadis silver rating. Despite 758 backlinks from 137 referring domains, the site only shows an Authority Score of 7 and ranks for about one organic keyword, so those signals are not translating into online discovery. That mismatch means procurement contacts cannot quickly evaluate or shortlist you, which costs qualified enquiries and lengthens sales cycles.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
7
out of 100
Organic traffic
1
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
1
ranking terms
Keyword Trend
-50
%
past 12 months
Backlinks
758
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
You have four recognised ISO certifications and an EcoVadis silver rating, credentials that required real audits and operational processes to earn. You also operate as a genuine global IT lifecycle provider from Nijmegen, serving enterprise clients worldwide, which is hard for a competitor to copy overnight. If those assets are presented clearly to procurement and technical buyers, they can be turned into shortlisted bids and higher-value enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Primary CTA targets existing customers (log a service call) which signals the site is built for support rather than new-business conversion, reducing qualified enquiries from enterprise buyers.
No visible enterprise trust cues (client logos, case studies, certifications, SLA metrics) which will prevent procurement teams from shortlisting and lengthen sales cycles.
Core proposition is buried in dense paragraph text and not structured into decision-making paths (solutions by outcome, verticals, or buyer role), causing friction for buyers who need quick validation and next steps.
With only one organic visitor a month, an Authority Score of 7 and a single organic keyword, most enterprise buyers will not find or assess Infinite Group online. That lack of discoverability and immediate evaluative content means qualified procurement contacts skip shortlisting you, so sales cycles extend and inbound high-value enquiries remain rare.
The three gaps holding you back
What's possible when these gaps are closed
Make the four ISO standards and the EcoVadis silver rating prominent in the hero, on service pages and in case summaries so procurement teams see them instantly. Showing these credentials where buyers land will convert audits and certifications into tangible commercial advantage and increase the chance of being shortlisted in formal procurement processes.
Rework the homepage and navigation so a procurement or IT manager can self-qualify within seconds instead of being confronted by repeated labels like “global maintenance”. Clear service outcomes, sector language and a concise menu will reduce friction, cut unnecessary calls and shorten the route from first contact to commercial discussion.
Convert the existing 758 backlinks from 137 referring domains into search value by fixing on-page structure, meta descriptions and content alignment to enterprise queries. Even targeted improvements to site structure and copy can lift visibility beyond the current Authority Score of 7 and one organic keyword, increasing steady inbound procurement enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
