You have built a broad specialist roster and a visible Central Coast footprint across Tumbi Umbi and Gosford, with paediatricians and allied health covering cardiology, psychology, OT, speech, gynaecology and dietetics. That clinical scale and the referral network are not being communicated in the places parents decide, so families are dropping out before they contact you. With a Google rating of 3.1 from 17 reviews and organic traffic down about 59% to roughly 546 visits per month, local opportunities are slipping away.
Your online reputation
3.1
Google star rating
17
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
18
out of 100
Organic traffic
546
est. monthly visits
Traffic Trend
-59
%
past 12 months
Organic Keywords
283
ranking terms
Keyword Trend
+25
%
past 12 months
Backlinks
211
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your strongest assets are real and hard to copy: a multi-disciplinary specialist roster serving the Central Coast plus an existing local referral footprint. You also have measurable search presence to build on, with 283 keywords ranking and 104 referring domains supporting the site. If your Google profile and site present clinician credibility and a simple booking path, those assets can quickly convert more local searches into appointments.
How your website scores
TECH STACK
UX OBSERVATIONS
The hero section foregrounds vision text instead of a concise clinical value proposition or a clear booking action, increasing decision friction for time‑pressured parents who need to book a clinician quickly.
Service cards list offerings but fail to prioritise or signpost the most requested services or clinicians, forcing users into a serial exploration path and reducing likelihood of direct bookings.
Clinical credibility is under‑signalled: qualifications, specialist profiles, accreditation or patient outcomes are not prominent, which dilutes perceived clinical authority and weakens willingness to pay for private appointments.
Organic traffic has fallen from about 1,324 to 546 visits a month, a drop of roughly 59%, which means search visibility is not producing reliable patient bookings. At the same time keywords have grown to 283, so visibility exists but is not converting into appointments. A low Google rating of 3.1 from 17 reviews and an authority score of 18 will make some families hesitate before calling or booking.
The three gaps holding you back
What's possible when these gaps are closed
Lead with clinician profiles, qualifications and short outcome statements so parents see who to trust. With 17 existing Google reviews and a visible specialist roster, presenting these elements clearly can lift perceived quality and increase calls and bookings within weeks.
Create clear pathways for common needs like feeding, speech, developmental checks and mental health so families know who to contact. The site already ranks for 283 keywords and lists many specialities; organising those into a few obvious next steps will reduce confusion and raise conversion from search and referrals.
Introduce a one-click booking flow on each service page plus basic automated reminders so the roughly 546 monthly visits turn into predictable appointments. Stopping the leakage that caused a 59% traffic decline and adding simple follow-up will make referral and organic traffic far more valuable to clinic utilisation.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
