Liquid IT has built recognisable credibility with Wellington and wider New Zealand public-sector and mid-to-large organisations through technical managed services and cybersecurity engagements. Yet the homepage imagery and consumer-style CTAs such as ‘book now’ and clinical visuals create immediate confusion for procurement and legal buyers. That mismatch stops competent buyers from shortlisting Liquid IT even though the site receives only about 163 monthly visits and could extract more value from each visit.
Your online reputation
4.2
Google star rating
5
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
23
out of 100
Organic traffic
165
est. monthly visits
Traffic Trend
-29
%
past 12 months
Organic Keywords
32
ranking terms
Keyword Trend
+189
%
past 12 months
Backlinks
445
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You have a hard to copy local footprint: a Wellington focus serving New Zealand public-sector and mid-to-large organisations together with a clear technical managed services capability. Those relationships sit alongside measurable authority: 119 referring domains, 445 backlinks and a 4.2 Google rating from five reviews, and if the online presence is aligned with procurement expectations those assets can turn into regular, qualified enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero section fails to show a clear, outcome-led proposition, preventing procurement buyers from confirming shortlist suitability within the first glance.
Public sector client logos and the Orro acquisition mark are present but de-emphasised and not tied to calls to action, diluting their ability to carry trust into conversion moments.
Service tiles and CTAs lack clear hierarchy and next-step pathways for complex buyers, weakening conversion intent and increasing friction for procurement-focused enquiries.
With roughly 163 monthly visits and just 26 ranking keywords, too few procurement decision makers are landing on pages that prove competence. Even though backlink reach is real, the current messaging and layout means scarce traffic is unlikely to produce shortlistable enquiries; traffic has fallen from about 228 to 163 in the last 12 months despite keyword growth from 9 to 26.
The three gaps holding you back
What's possible when these gaps are closed
Make the front page use institutional imagery and procurement-style CTAs so public-sector buyers see relevance in seconds. Even small changes to how the homepage communicates could increase the yield from the current 163 monthly visits and shorten evaluation time for procurement teams.
Prominently surface client logos, brief case outcomes and procurement-friendly summaries near the top of service pages so buyers can confirm competence without digging. Putting the 4.2 Google rating and five review highlights where procurement teams expect to find proof reduces friction and turns casual visitors into qualified enquiries faster.
Optimise service pages and content around the 26 current keywords and the areas you want to win in, so the 119 referring domains and 445 backlinks drive targeted, procurement-led search visibility. That shift should stop passive clicks from being wasted and instead lift the share of the 163 monthly visits that turn into shortlistable leads.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
