Maker Partners has built a high-profile Auckland team featuring Rod Snodgrass, Jonathan Reid, Marko Bogoievski and Hemant Walter-Rao and shows visible public validation with 181 Google reviews. Despite that credibility, the homepage and hero imagery read like a clinical consumer service, so founders and institutional partners misjudge the offer and leave. That gap is turning reputation into noise rather than predictable dealflow.
Your online reputation
3.8
Google star rating
181
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
6
out of 100
Organic traffic
1
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
9
ranking terms
Keyword Trend
%
past 12 months
Backlinks
51
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
Your clearest, hard-to-copy asset is the senior team: four recognised operators with deep early-stage experience that you list by name. You also have tangible public validation with 181 Google reviews and an initial web presence spread across 36 referring domains. If the digital presence catches up, those assets could convert into steady founder enquiries and stronger partner introductions.
How your website scores
TECH STACK
UX OBSERVATIONS
Stylistic hero and sparse copy prioritise atmosphere over substance, so high-intent visitors do not quickly understand the fund’s stage focus, track record or distinct value, increasing bounce risk.
Credibility cues are present in body copy but visually de-emphasised; absence of visible portfolio metrics, clear team bios or endorsements under-signals authority and prevents trust being established at first glance.
No primary CTA or segmented engagement path for founders, investors or partners forces ad hoc contact via footer email, which weakens conversion predictability and raises friction for triaging inbound opportunities.
With only 1 monthly organic visitor, an authority score of 6 and a national search rank of 926,463, the market cannot find or trust Maker Partners online. That means the visible founder credibility and 181 public reviews are not turning into predictable inbound deals, so dealflow depends on individual relationships rather than repeatable, visible pathways.
The three gaps holding you back
What's possible when these gaps are closed
Make the hero and visual tone intentionally about founders and investment outcomes rather than a consumer service look; the current imagery reads like a physio clinic and pushes away the right visitors. Replacing that with founder-focused scenes and outcome-led headlines will reduce immediate misclassification and keep visitors on the page long enough to engage with your team names and social proof.
Turn the listed leadership into quick, concrete outcome statements and one-line stats so visitors immediately see what the team has achieved. Showing even a few quantified wins alongside the names Rod Snodgrass, Jonathan Reid, Marko Bogoievski and Hemant Walter-Rao will make the 181 reviews and leadership credibility meaningful to founders and partners.
Introduce three simple CTAs for founders, investors and partners with short forms or calendar steps so interested visitors know exactly what to do next. With clear next steps, cold visits can become warm introductions and measurable enquiries, which lifts conversion velocity even from your current low organic baseline.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
