Markiewicz & Co has built real advisory depth and a broad service set, from SMSF work to institutional investment services, and that expertise is clear on the About page. Yet the site is not capturing the demand the firm can generate offline: organic traffic is only around 44 visits a month and the authority score sits at 8, so visible opportunities are being lost. High-value SMSF and institutional prospects who need focused evidence and clear next steps are likely dropping away before they ask for a meeting.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
8
out of 100
Organic traffic
36
est. monthly visits
Traffic Trend
+389
%
past 12 months
Organic Keywords
66
ranking terms
Keyword Trend
+216
%
past 12 months
Backlinks
46
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
The firm’s strongest assets are its established advisory capability across private and institutional clients and a wide range of specialist services. Search visibility is improving, with organic keywords rising from 19 to 60 and monthly visits increasing to about 44 in the latest month, and the site already has 33 referring domains and 46 backlinks. If the digital presence is aligned to that reputation, those assets could be turned into consistent, high-value enquiries rather than unseen offline value.
How your website scores
TECH STACK
UX OBSERVATIONS
No visible hero message or primary CTA — visitors cannot identify the firm’s main offering or next step, which collapses conversion intent on entry.
Trust signals (licence number, office addresses) are present but buried and visually weak — this dilutes perceived expertise and reduces suitability signals for institutional or affluent clients.
Layout leaves a large empty content canvas and a cramped footer — this under‑signals digital competence and makes the brand look low maturity, increasing visitor scepticism and exit rates.
With only about 44 visits per month and an authority score of 8, the business is missing straightforward online enquiries that would match its advisory capability. Keyword growth to 60 shows there is interest, but national search rank near 1,038,358 means that interest is not finding Markiewicz & Co when it matters. The practical consequence is continued reliance on offline channels and lost scale in attracting fee-paying SMSF and institutional clients.
The three gaps holding you back
What's possible when these gaps are closed
Convert the firm’s offline credibility into measurable leads by focusing pages and calls to action where traffic already exists. With keywords up from 19 to 60 and 44 visits in the latest month, small improvements could turn passive visits into booked calls and discovery meetings.
Make it easy for SMSF trustees, institutional buyers and high-net-worth clients to find tailored evidence and next steps by creating dedicated landing pages for the top services. Reducing friction for those three to four priority services will help the site rank for the most relevant keywords and guide the right prospects to contact forms or meeting bookings.
Add decision-focused proof on the pages that drive brochure downloads and enquiries, such as short case studies, outcome metrics and adviser credentials where prospects convert. Replacing repetitive copy and placeholder fragments with three to five clear examples of client outcomes will turn brochure interest into qualified adviser conversations.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
