Digital Growth Diagnostic

Mav3rik

Sydney-headquartered IT services and consulting firm delivering Salesforce, cloud, UX and bespoke app development to enterprise and public sector clients across Australia.

Enterprise credentials on paper, but the site reads like consumer healthcare.

Mav3rik has built real enterprise and public‑sector credibility from its Balmain base, naming clients such as Peter Mac and DJCS and carrying a five‑star Google rating across two reviews. That credibility and sector fit is being misread because the site’s dominant imagery and clinic‑style layout contradict your Salesforce, cloud and UX expertise. With only 44 organic visits last month and a national search rank around 983,423, procurement and programme managers are unlikely to be finding or trusting you when they evaluate suppliers.

Your online reputation

5

Google star rating

2

Verified reviews

High

Reputation strength

Google Business Profile

Your online presence — what the data reveals

AI Visibility

Low

Authority Score

21

out of 100

Organic traffic

44

est. monthly visits

Traffic Trend

-62

%

past 12 months

Organic Keywords

26

ranking terms

Keyword Trend

+333

%

past 12 months

Backlinks

437

total

Paid traffic

0

0 paid campaigns

Digital maturity

Level 2

out of 5

The good news:

You have tangible enterprise wins on the record — Peter Mac and DJCS — plus a clean five‑star Google rating (2 reviews). You also have substantial external validation with 437 backlinks from 218 referring domains; if the digital presence catches up, those assets could quickly convert into procurement enquiries and a more predictable enterprise pipeline.

How your website scores

Message clarity
3/5
Trust signals
2/5
Conversion design
2/5
Visual maturity
3/5
UX total10 / 20

TECH STACK

CMS
WordPress
Analytics
Google Tag ManagerGoogle AnalyticsGoogle Analytics 4
CRM
Salesforce
Automation
Pardot

UX OBSERVATIONS

Hero messaging is inspirational not transactional, which delays a procurement buyer from understanding core capabilities or next steps and weakens momentum toward a procurement enquiry.

Client success content exists but is framed like editorial cards rather than proof points; absence of prominent enterprise cues and outcome metrics is under-signalling credibility during vendor shortlisting.

The visual tone and iconography soften authority; the brand reads competent and approachable but not enterprise-grade, creating friction with buyers who expect formal assurance and clear decision hygiene.

What this means:

With just 44 organic visits last month, down 62% year on year, your enterprise credentials are not being seen by procurement and programme teams at the moment they make shortlists. Although keywords have grown from 6 to 26, a national rank near 983,423 and low AI visibility mean the site is not yet generating the predictable pipeline needed for complex, enterprise deals, so sales cycles stay long and opportunities slip away.

The three gaps holding you back

  • Reputation not working hard enough online. You publish strong client stories (Peter MacCallum, DJCS) but case studies sit as editorial cards without clear outcomes, metrics or enterprise cues, so buyers cannot quickly verify capability or impact.
  • Messaging and visual tone dilute enterprise authority. The homepage hero is aspirational and the visual language is playful, which slows senior stakeholders down from recognising readiness to engage on large, mission-critical projects.
  • Inbound visibility and local trust are under-leveraged. You have a modest authority profile (AS 21, 218 referring domains) yet organic traffic is very low (44 monthly) and GMB shows only two reviews, so your online reach and discoverability are not matching the calibre of your clients.

What's possible when these gaps are closed

  1. Appear unmistakably enterprise for procurement teams

    Presenting as an enterprise consultancy would stop the immediate misread from consumer healthcare imagery and lift engagement from procurement and programme managers. Use the fact you already list Peter Mac and DJCS so those logos and sector language create instant credibility; converting even a small share of the 44 visits last month would materially increase pipeline velocity.

  2. Put proven outcomes front and centre

    Make client outcomes and sector results high‑salience on landing pages so programme managers see proof before they scroll. Given you already have 437 backlinks from 218 referring domains, structuring case studies and quantified results will turn that external validation into clear signals for shortlist decision makers.

  3. Design clear procurement pathways to speed decisions

    Replace generic CTAs with discovery flows and supplier packs aimed at procurement and programme managers to capture intent and evidence needs. With Salesforce and Pardot in your stack you can automate nurture and follow up, turning scarce traffic and a -62% trend into a more reliable and predictable pipeline.

This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.

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Mav3rik homepage screenshot