Netlink has built clear local credibility in Perth: partner logos such as Palo Alto Networks, visible case studies and a 4.7 Google rating from 10 reviews. That credibility and the 236 backlinks from 118 referring domains are real assets, but the site pages that buyers use to decide do not present quantified outcomes or a clear next step. As a result, SME and mid-market IT buyers across Western Australia are noticing Netlink but often do not progress to shortlisting or proposal requests.
Your online reputation
4.7
Google star rating
10
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
2
out of 100
Organic traffic
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
ranking terms
Keyword Trend
%
past 12 months
Backlinks
236
total
Paid traffic
est. monthly visits
Digital maturity
Level 2
out of 5
Netlink has two assets a competitor would find hard to copy: a recognised local brand in Perth with partner relationships including Palo Alto Networks and a strong Google rating of 4.7 from 10 reviews. It also has tangible third-party references online with 236 backlinks from 118 referring domains. If the digital presence is reworked to showcase outcomes and a clear shortlisting path, those assets could be turned into predictable shortlisted opportunities and more proposal requests.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority to convert shortlist-intent visitors — partner logos are small, testimonials lack attribution or metrics, and nothing anchors local, enterprise-grade credibility.
The homepage explains services but fails to structure decision-making — the Connect/Protect/Grow triad creates parity without prioritising buyer intent or providing a clear shortlisting action for technically complex procurement.
The visual system is competent but commercially underpowered — busy photography, headline legibility issues and low-contrast/secondary CTAs dilute perceived professionalism and reduce conversion urgency.
A Semrush authority score of 2 and Low AI visibility mean Netlink is unlikely to show up in the non-branded searches procurement teams use when shortlisting suppliers. Even with 236 backlinks, 118 referring domains and a 4.7 rating from 10 reviews, those signals are not organised into decision-ready proof on the pages that matter, so interest rarely converts to proposal requests. The net effect is local name recognition without the predictable commercial enquiries Netlink should be getting from SMEs and mid-market organisations in WA.
The three gaps holding you back
What's possible when these gaps are closed
Turn the existing partner badges and case studies into quantified proof points so decision makers can compare outcomes quickly. For example, add clear metrics and outcomes to a handful of case pages that highlight cost saved, downtime reduced or time to migrate; buyers who see specific numbers are far more likely to move from interest to shortlist.
Replace noisy hero copy and multiple generic CTAs with one clear call to action aimed at shortlisting, such as a one-click ‘Request shortlisting pack’ or ‘Book a shortlist call’. Given the site already drives branded traffic, a single focused path will make homepage visits convert to predictable contacts rather than scattered clicks on ‘Learn more’ or ‘View case study’.
Take the 236 backlinks and 118 referring domains and turn them into structured proof points: highlighted endorsements, sector-specific case studies and searchable evidence pages that lift authority and AI visibility. Improving how those references are surfaced in local WA contexts will help lift the Semrush authority score above 2 and make Netlink discoverable in the searches mid-market buyers actually use.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
