Open Minds has built clear credibility across Queensland and NSW through long‑standing partnerships, award recognition and a broad suite of adult, youth and psychosocial disability services from its Greenslopes base. The Queensland Mental Health Awards listing and partner network signal trust, yet those assets are not being translated into obvious online paths for referrals, partners or donors. That mismatch means potential referrers, funders and partner organisations arrive confident but leave without a clear next step, costing missed enquiries and slower funding or partnership decisions.
Your online reputation
5
Google star rating
1
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
30
out of 100
Organic traffic
1601
est. monthly visits
Traffic Trend
-4
%
past 12 months
Organic Keywords
808
ranking terms
Keyword Trend
-14
%
past 12 months
Backlinks
3987
total
Paid traffic
3
est. monthly visits
Digital maturity
Level 2
out of 5
Open Minds has two assets that would be hard for competitors to copy: visible award recognition including the Queensland Mental Health Awards and an established network of partners across multiple Queensland and NSW locations. The organisation also has a substantial online footprint with 3,987 backlinks from 584 referring domains and a 5.0 Google rating. If the digital presence catches up, those assets can accelerate referrals, speed partner due diligence and lift donor confidence.
How your website scores
TECH STACK
UX OBSERVATIONS
Blocking signup modal and a non-prioritised hero create immediate commercial friction by obscuring the primary action for referrers, partners or donors when they first land.
Impact figures and partner logos are visually weak and placed low on the page, preventing fast credibility checks and under-signalling the organisation's statewide capacity.
Navigation and on-page CTAs present multiple undifferentiated choices, failing to structure decision-making for distinct audiences and diluting conversion intent for referrals, partnerships and donations.
With only about 1,600 organic visits per month and a national search rank around 112,153, your statewide reputation is not translating into dependable online discoverability or steady enquiry flows. An authority score of 30 and a drop from 953 to 818 ranked keywords over 12 months show visibility is slipping, which means partners and funders who look online will take longer to find you or may not find you at all.
The three gaps holding you back
What's possible when these gaps are closed
By prioritising referrals, partners and donors in the homepage hero and primary content you can convert a higher share of the roughly 1,600 monthly sessions into enquiries or referral starts. A clear, single pathway for each audience reduces bounce risk and makes the most of existing traffic right away.
Surfacing the Queensland Mental Health Awards, partner logos and governance proof in prominent places would let funders and partners verify your credentials in seconds rather than hours. Given the 3,987 backlinks from 584 referring domains and a 5.0 Google rating, making that proof visible can directly shorten decision times for partnerships and funding.
Reworking navigation and service pages to present clear decision paths for each clinical and support service across locations will route enquiries to the right team faster and reduce back‑and‑forth. Coupled with the Salesforce signals you already have, this can turn complex service listings into faster, measurable referral outcomes.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
