You have built real regional credibility across New Zealand and Australia, operating since 2002 and earning a 4.9 Google rating from 67 reviews in Auckland. Despite depth across managed IT, cybersecurity, infrastructure and cloud, the site does not surface sector-specific proof or measurable outcomes where procurement teams look. That gap is costing Optimus predictable shortlists and higher-value RFPs from mid-market and enterprise buyers.
Your online reputation
4.9
Google star rating
67
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
17
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
3
ranking terms
Keyword Trend
%
past 12 months
Backlinks
999
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your hardest to copy assets are a long operating history since 2002 and a near-perfect local reputation, shown by a 4.9 Google rating from 67 reviews. You also have a substantial backlink footprint with 999 total backlinks from 288 referring domains that reflects real industry relationships. If the digital presence catches up, those assets could be turned into a steady pipeline of high-value enquiries and shortlist wins.
How your website scores
TECH STACK
UX OBSERVATIONS
A generic hero statement and a low-contrast, minimal CTA reduce shortlist inclusion for buyers seeking clear strategic differentiation.
Trust signals exist but are visually under-weighted and dispersed, increasing perceived risk for decision makers who need immediate, strong credibility.
Multiple service entry points and CTAs without a single prioritised path fail to guide complex buyers, lengthening the sales funnel and weakening conversion intent.
Having 999 backlinks and 288 referring domains plus a 4.9 rating shows real market credibility, but a national search rank of 5,210,984 and an authority score of 17 with only three to four ranking keywords means Optimus is largely invisible to search-driven procurement. That invisibility translates into missed predictable shortlists, fewer higher-value RFPs and continued reliance on ad hoc referrals rather than a steady, scalable pipeline.
The three gaps holding you back
What's possible when these gaps are closed
By turning your 4.9 rating and 67 reviews into clear, sector-specific case studies and measurable outcomes, Optimus can earn shortlist spots more consistently. Placing three to five client results and procurement-ready testimonials where IT leaders expect them will make it far easier for mid-market and enterprise buyers to select Optimus for RFPs and further engagement.
Streamlining the exhaustive services list into three to five priority offers for mid-market and enterprise buyers will reduce confusion and speed decisions. Framing those priorities with clear outcomes and next steps will raise the quality of enquiries and make shortlisting more predictable.
Systematically converting the 999 backlinks and 288 referring domains into targeted content and sector landing pages will improve organic keyword coverage beyond the current three to four keywords. Combined with on-page proof and a focused keyword plan, Optimus can move from low national visibility to a recognisable presence in relevant searches and create a more reliable flow of qualified leads.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
