Paradigm Strategic Planning has built a boutique reputation in Perth through Mark Rich’s 30+ years of hands-on financial planning and his Fellow Certified Practising Accountant credentials and authorised representative status (236931). That credibility is buried below the fold and the services page is presented as an embedded PDF, so high-value prospects cannot quickly confirm fit. As a result, predictable enquiries for retirement, superannuation and small-business advice are being lost at the moment prospects decide.
Your online reputation
Google star rating
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
11
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
72
ranking terms
Keyword Trend
+186
%
past 12 months
Backlinks
149
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Mark Rich’s 30+ years of experience and his Fellow Certified Practising Accountant qualification, plus his authorised representative number 236931 under AFSL 227748, are genuinely hard for a competitor to copy. You also run a deliberately small, high-touch practice in Perth that signals premium service. If the digital presence simply reflected those strengths, you could turn that reputation into predictable, higher-value enquiries and more selective new clients.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero headline is emotive but non‑specific and lacks service or Perth signalling; consequence: visitors cannot quickly determine fit and are more likely to bounce within the first 3–5 seconds.
Testimonials, ABN and text about decades of experience exist but are visually weak and buried; consequence: the site under-signals credibility so high-value prospects will not be reassured to initiate contact.
No prominent primary CTA or contact mechanism above the fold and no structured decision path from services to engagement; consequence: credible practitioner experience is not being converted into a straightforward enquiry flow, reducing predictable lead generation.
With only about 7 visits a month and an authority score around 11, decades of credibility are not being seen by prospective high-net-worth clients. Although keyword count has grown to 63, the lack of a clear contact path and a visible presentation of Mark’s credentials means interest rarely converts into enquiries. Practically, that leaves you dependent on referrals rather than a predictable flow of qualified enquiries.
The three gaps holding you back
What's possible when these gaps are closed
Showcase Mark’s 30+ years, Fellow Certified Practising Accountant status and authorised representative number on the homepage so premium prospects can confirm fit within seconds. With roughly 7 visits per month, each visit must clearly establish credibility to avoid losing scarce opportunities.
Create a clear above the fold primary action to turn interest into contact. A single, prominent Contact button and a short path from What We Do to booking will make reputation convert into enquiries. Even modest conversion gains would deliver a steady rise in enquiries for retirement and small-business advice.
Present services clearly to speed qualified decisions and reduce friction for prospects. Replace the embedded PDF with structured service pages that state outcomes, indicative fees and next steps so visitors can decide. With 63 keywords ranking and 149 backlinks already in place, clearer pages can lift visibility and attract more of the right visitors.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
