PASO Medical has built a genuinely specialist service in Frankston: consulting suites, a day infusion centre that doubles as a private same-day hospital and an on-site clinical trials unit. That practical depth and clinical reputation are not reaching the GPs and high-value patients who need clear referral routes and trial entry points. Right now, those opportunities are slipping away because the site does not prioritise clinical workflows or trial access in its hierarchy and calls to action.
Your online reputation
5
Google star rating
4
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
15
out of 100
Organic traffic
286
est. monthly visits
Traffic Trend
-28
%
past 12 months
Organic Keywords
174
ranking terms
Keyword Trend
+46
%
past 12 months
Backlinks
96
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
PASO has real physical scale and rarity: consulting suites plus a dedicated infusion centre and a clinical trials unit on the same Frankston campus are resources few local rivals can match. You also have a perfect Google score, 5.0 from 4 reviews, which shows strong patient experience at the point of care. If that clinical depth and local reputation are made obvious online, PASO can convert more GP referrals and recruit more eligible patients into trials.
How your website scores
TECH STACK
UX OBSERVATIONS
No primary clinician/referrer or trial‑entry action in the hero means busy GPs and hospital staff will not find a fast conversion path, losing high‑value referrals and trial enquiries at first glance.
Trust cues (20‑year badge, clinical trials mention) are visually subordinate and not backed by accreditation, specialist credentials or partner logos, which under‑signals authority to professional audiences.
The site’s consumer clinic visual system and service‑card layout dilute PASO’s positioning as an integrated, research‑active specialist; this mismatch creates commercial friction when trying to capture specialist referrals and clinical trial participants.
With only about 286 organic visits per month and a national search rank near 379,464, GPs and potential trial participants are unlikely to find PASO when they look for specialist oncology and trials. A very small pool of four Google reviews and an authority score of 15 mean the practice cannot yet rely on online discovery or word of mouth to scale referrals and trial recruitment.
The three gaps holding you back
What's possible when these gaps are closed
Lead with the upside: reposition the hero to showcase your clinical team, trial unit and infusion centre so visitors instantly recognise PASO as a specialist oncology provider. Doing this will make GPs and high-acuity patients more likely to stay and enquire, turning some portion of the current 286 monthly visits into higher-value clinical enquiries.
Lead with the upside: surface clinical trials and clear referral steps in top-level CTAs and the opening navigation so eligible patients and referrers land on the right pathway within one click. Given you already run an on-site trials unit, clearer signposting will directly improve trial enquiry rates from the traffic you do have and make recruitment more consistent.
Lead with the upside: add basic measurement and simple CRM hooks so every GP referral and trial enquiry can be tracked and followed up, instead of being lost in form submissions or phone calls. With better data you can see which pages drive the few existing visits, improve those pathways and scale beyond the present 286 visits per month and an authority score of 15.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
