Prime Radiology has built real clinical depth in Perth, offering X-ray, ultrasound, CT, mammography and interventional services across the south eastern suburbs and surrounding areas. You also have visible market traction with 132 Google reviews and growing organic traffic of about 6,454 visits a month, and keywords up from 359 to 1,376 over the past year. Despite that, the site does not present radiology authority or a clear clinician-facing referral path, which is costing GP referrals and leaving capacity underused.
Your online reputation
3.4
Google star rating
132
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
12
out of 100
Organic traffic
6454
est. monthly visits
Traffic Trend
+49
%
past 12 months
Organic Keywords
1376
ranking terms
Keyword Trend
+283
%
past 12 months
Backlinks
227
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your hardest to copy assets are a wide clinical portfolio that includes CT, mammography and interventional radiology, and a sizeable local audience evidenced by 132 Google reviews. You also have a growing organic footprint of around 6,454 visits per month and 1,376 ranking keywords after a large increase over the last year. If the digital presence catches up to those strengths, they can be turned into steadier GP referrals and higher utilisation of your imaging capacity.
How your website scores
TECH STACK
UX OBSERVATIONS
Primary commercial actions are visually de‑prioritised, increasing drop-off for both patient bookings and GP referrals.
Clinical credibility is under-signalled: no prominent accreditation, radiologist credentials or outcome-oriented evidence, which dilutes trust with referrers.
Information hierarchy is too flat — many equally weighted tiles and blocks force users to hunt for the referral path and booking flow, creating unnecessary friction and decision paralysis.
Having 6,454 monthly visits and 1,376 keywords shows clear search demand already finding Prime Radiology in Perth. But a 3.4 average across 132 reviews and a low authority score of 12 make it harder for GPs and patients to judge clinical competence quickly. With the referral path buried and homepage signals mixed, that inbound demand is turning into missed bookings and underused, costly equipment.
The three gaps holding you back
What's possible when these gaps are closed
Convert your 132 Google reviews and published radiologist credentials into a clear clinician-facing entry so GPs can make referral decisions faster. Even modest improvements in referral conversion would make the existing 6,454 monthly visitors and growing keyword pool far more valuable to clinic utilisation.
Replace ambiguous hero imagery with clear visual cues of advanced imaging and radiologist expertise so the site matches the clinical claims on your About page. That alignment will help capture a larger share of the 1,376 keywords and 6,454 monthly visits, increasing clinician clickthroughs to referral resources.
Make referral actions and clinician logins obvious on the homepage, reduce steps to submit or track a referral, and provide a fast clinician CTA to remove friction. With a clearer flow, some of the 6,454 monthly visits and your pool of repeat referrers can turn into urgent and repeat bookings, improving utilisation of CT and mammography slots.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
