Qbit has built real reputation and scale in Perth and across Western Australia: ISO certifications, a 50-plus team and a 4.9 Google rating from 54 reviews show credibility with SMBs and sector clients. Despite that, the homepage and hero imagery read more like a healthcare or physio site, creating immediate category confusion that hides your ISO claims and team size. That mismatch is disqualifying procurement teams and higher-value buyers before they can validate Qbit for tenders or contracts.
Your online reputation
4.9
Google star rating
54
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
19
out of 100
Organic traffic
505
est. monthly visits
Traffic Trend
-60
%
past 12 months
Organic Keywords
569
ranking terms
Keyword Trend
-10
%
past 12 months
Backlinks
846
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Two assets that competitors will struggle to replicate are your ISO certifications, including ISO 9001 and ISO 27001, and a near-perfect 4.9 Google rating supported by 54 reviews. Combined with a 50-plus person team serving clients across Western Australia, those elements represent real, verifiable credibility and scale. If the digital presence is aligned to showcase these strengths, Qbit can start winning larger, procurement-ready contracts and more predictable pipeline.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority to match the ISO-grade reputation; as a result procurement-ready buyers are left unconvinced rather than moved to contact.
The page explains services comprehensively but fails to structure decision-making for complex buyers; multiple service cards and dense body copy scatter intent and weaken the path to a single procurement action.
Primary conversion cues are diluted by the heavy brand treatment and long page flow; CTAs are not visually prioritised, which lowers lead conversion despite strong underlying credentials.
Even with a 4.9 rating and a 50-plus person team, the site’s category confusion is turning procurement-ready buyers away. Monthly organic traffic has fallen roughly 60 per cent, from about 994 to 395, which means far fewer organisations are even finding Qbit when searching for enterprise IT and security partners. Left unaddressed, that gap converts hard-earned credibility into missed tenders and smaller, unpredictable engagements.
The three gaps holding you back
What's possible when these gaps are closed
Lead with the upside: reposition the hero so it reflects enterprise and sector IT services instead of healthcare cues, stopping instant disqualification. Put the 50-plus team figure, ISO 9001 and ISO 27001 badges and a 4.9 rating with 54 reviews up front so procurement recognises the right category immediately. That change converts early bounces into assessment bookings and higher-value enquiries.
Lead with the upside: present verifiable certification evidence directly on service and sector pages where procurement teams expect it. Publish certification documents, concise validation points and relevant staff credentials so buyers can confirm ISO 9001 and 27001 quickly and with confidence. Doing so makes your 54 reviews and 50-plus team count function as proof, shortening qualification time and raising deal quality.
Lead with the upside: restructure navigation and CTAs to funnel visitors into sector-specific flows that match what they searched for. Use your existing backlink footprint, 846 backlinks from 419 referring domains, to support targeted pages and recover organic visibility lost when traffic fell from 994 to 395 per month. That will make leads more predictable and move buyers from browsing to procurement validation for larger contracts.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
