Real IT Services has built local technical depth across Perth and Western Australia, offering desktop support, managed IT and infrastructure design for office moves. The current site creates category confusion from the homepage hero, fragments services into undifferentiated tiles on the Our Offering page and even shows inconsistent contact details such as differing postcodes across pages. That mix is costing enquiries and new contracts because commercial buyers leave before they can see the proof and clear choices they need.
Your online reputation
Google star rating
Verified reviews
Low
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
2
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
16
ranking terms
Keyword Trend
+433
%
past 12 months
Backlinks
35
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your hardest to copy assets are your on-the-ground service capability across Perth and Western Australia and the range of real-world projects you can deliver, including end-to-end IT management and office move infrastructure design. You also already have a growing footprint in search, up from 3 to 16 tracked keywords, and an existing link base with 24 referring domains and 35 backlinks. If the website clearly presented that proof and made it easy to choose a service, those assets could be converted into steady local enquiries and larger contracts.
How your website scores
TECH STACK
UX OBSERVATIONS
Generic messaging and stock photography dilute local technical credibility, causing buyers to defer contact until they can validate capability elsewhere.
Primary CTAs are low-contrast, small and inconsistently placed which weakens conversion intent and increases friction for prospects wanting support or a consultation.
Absence of visible proof (client logos, case outcomes, certifications, team bios) under-signals business maturity and will reduce inclusion in shortlists and formal procurement.
With an authority score of 2 and only 16 ranking keywords, the site is not being found or trusted for the commercial searches that drive IT contracts, so local opportunities are slipping to better-presented competitors. Mixed contact details and a homepage that reads like another industry cause immediate visitor confusion, which means people who need desktop support or an office move implementation leave before they request a quote.
The three gaps holding you back
What's possible when these gaps are closed
Lead with clear Perth-focused IT messaging and imagery that matches the problems commercial buyers bring, not images that suggest a different industry. A clarified hero can cut bounce rates and allow the existing 16 ranking keywords to start delivering enquiries rather than dead visits.
Turn the Our Offering tiles into three to four outcome-led pathways that guide prospects from problem to the right service, such as immediate desktop support, monthly managed IT, or office move infrastructure. That structure makes it faster for a business to self-qualify and book a consultation, increasing the conversion rate from the traffic you already have.
Consolidate contact information, add clear case examples and show existing links and local relationships so commercial buyers see that you are experienced and reliable. Improving these signals against an authority score of 2 and leveraging the 24 referring domains and 35 backlinks will materially raise trust and shorten the path to contract.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
