Digital Growth Diagnostic

Real Therapy Solutions

Multi‑discipline allied health provider delivering occupational therapy, speech therapy, psychology and behaviour support to individuals and NDIS participants from clinics in Wollongong and greater Sydney, plus telehealth nationwide.

Strong local clinical reputation, but online channels fail to turn trust into booked assessments.

Real Therapy Solutions has built real credibility over 21 years, with clinics and telehealth services serving NDIS and private clients across Sydney and Wollongong and visible listings for Penrith, Wollongong and Campbelltown. What you have on the ground is not translating online because the homepage and booking experience do not make the full multi-disciplinary capability or ease of engagement obvious. That mismatch is costing predictable meet-and-greet bookings and NDIS referrals from families and local referrers who need fast, clear signals.

Your online reputation

4

Google star rating

8

Verified reviews

High

Reputation strength

Google Business Profile

Your online presence — what the data reveals

AI Visibility

Moderate

Authority Score

21

out of 100

Organic traffic

1090

est. monthly visits

Traffic Trend

-12

%

past 12 months

Organic Keywords

539

ranking terms

Keyword Trend

-45

%

past 12 months

Backlinks

678

total

Paid traffic

0

0 paid campaigns

Digital maturity

Level 2

out of 5

The good news:

You have two genuinely hard-to-replicate assets: 21 years in market and a multi-clinic footprint across Sydney and Wollongong (including Penrith, Wollongong and Campbelltown). Those years of service and local presence create referral relationships and local awareness a new provider cannot buy overnight. If your online presence makes that breadth and ease of engagement obvious, those assets can convert into far more predictable booked assessments and referrals.

How your website scores

Message clarity
3/5
Trust signals
3/5
Conversion design
3/5
Visual maturity
3/5
UX total12 / 20

TECH STACK

CRM
Salesforce

UX OBSERVATIONS

Trust signals exist but are not carrying enough visual authority to match the claimed multi‑clinic clinical capability; consequence: referrers and decision makers will mentally downgrade the provider versus better-presented competitors.

The homepage lists many services and locations but fails to direct different buyer types (family, referrer, NDIS planner) into distinct decision paths; consequence: users pause and hesitate instead of progressing to booking or referral.

Primary conversion points are visually diluted by busy hero artwork and multiple similarly styled CTAs; consequence: clear booking intent is weakened and click‑through rates will underperform relative to offline capacity.

What this means:

With roughly 1,090 monthly organic visits and a falling keyword base (down about 45% year over year), fewer families and referrers are finding Real Therapy Solutions when they search. The UX review score for message clarity and conversion sits at 2, so the traffic you do get struggles to become booked meet-and-greets or NDIS referrals. Put simply, modest traffic plus low clarity and modest online proof (4.0 from 8 Google reviews) makes bookings unpredictable rather than steady.

The three gaps holding you back

  • Homepage miscasts your offer. The hero and leading visuals favour a physiotherapy look and feel, which makes speech, psychology and behaviour support harder to find and reduces relevance for families and NDIS referrers who need immediate category fit.
  • Quick verification points are low‑impact. You list NDIS registration and partner logos, but they are visually fragmented and buried; coupled with only eight Google reviews (4.0), referrers and carers cannot rapidly verify clinical standing where they expect to see it.
  • Booking path is frictioned by equal‑weight choices. Multiple small CTAs and undifferentiated service tiles give every option the same priority, which weakens the Meet & Greet funnel and likely suppresses conversion despite having Salesforce in your stack.

What's possible when these gaps are closed

  1. Lead with clear multidisciplinary capability on the homepage

    Reposition the hero to present occupational therapy, speech, psychology and behaviour support together and reduce physio-style signals. Improving message clarity from a score of 2 will make the 1,094 monthly visitors more likely to recognise the right service quickly, increasing relevance for both families and NDIS referrers.

  2. Make 21 years and partners front and centre

    Turn the organisation history, accreditations and partner logos into a single, scannable block and surface recent client and referrer endorsements. Right now you show 21 years and a 4.0 Google rating from 8 reviews; presenting that clearly and driving a steady flow of new reviews will raise shortlist inclusion with local referrers.

  3. Guide families straight to the right booking option

    Replace multiple equal-weight CTAs with a prioritised path: quick referral or book a meet-and-greet, depending on need, and make the referral form the obvious next step for complex cases. With clearer CTA hierarchy, the current booking friction and low conversion score can be turned into a steadier stream of booked assessments from the existing local demand.

This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.

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Real Therapy Solutions homepage screenshot