RMBlack has built real credibility in Perth through a team that averages more than 15 years’ service and a proprietary RMBlack Simulated Portfolio used in client conversations. However, the site and search footprint fail to present quantified outcomes or visible client evidence, and the Services page currently surfaces a raw PDF stream that will not be crawled. That mismatch means busy professionals, retirees and business owners are not shortlisting RMBlack where they search, so live enquiries are being lost despite long-tenure advisers.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
2
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
2
ranking terms
Keyword Trend
-100
%
past 12 months
Backlinks
55
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
The team averages more than 15 years’ service, and those long-tenure advisers are a genuinely hard-to-replicate asset. You also have a concrete RMBlack Simulated Portfolio and three clear target segments: busy professionals, retirees and business owners. If your digital presence catches up, those assets make it possible to turn reputation and proprietary modelling into regular, higher-value enquiries from Perth and Western Australia.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero headline and CTA are low contrast and subordinate to the photography, failing to guide a visitor to an immediate next step and increasing friction in the enquiry path.
Performance claims are illustrated by a chart but lack clear labels, validation or contextual proof, so the data under-delivers as evidence and leaves buyers unconvinced rather than reassured.
The design provides premium cues but omits prominent credentials, quantified outcomes or client evidence, under-signalling credibility and reducing the persuasive power needed for higher-value prospects to act.
An authority score of 2 and Semrush AI visibility classed as Low mean your site is effectively invisible to search audiences looking for advisers in Perth. Organic keywords have fallen from 12 to 2, and a national search rank of 6,866,284 shows search discovery is negligible, so prospects will not find the evidence of your experience or the Simulated Portfolio. Practically, that leaves RMBlack reliant on existing referrals and offline channels rather than generating new enquiries from high-value prospects online.
The three gaps holding you back
What's possible when these gaps are closed
Make the team’s 15+ years of service tangible by publishing three sector-specific case studies with quantified outcomes and a sample Simulated Portfolio performance snapshot. Place these proofs where prospects expect them on the About and Services pages so retirees, professionals and business owners can validate results without calling first.
Replace the Services PDF with indexable service pages, fix crawl issues and target local keywords so you can move organic keywords back from 2 toward the previous 12. Improved crawlability and local focus will lift visibility off a national rank of 6,866,284 and put RMBlack in front of prospects actively searching in Perth and WA.
Map each service to the specific client type and a clear next step, for example a ‘Request a Simulated Portfolio preview’ or ‘Book a 30-minute review’ call to reduce decision friction. That clarity will increase shortlist inclusion and make it easier to convert website visitors into booked consultations.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
