RMBlack has built real adviser credibility in Perth: a compact team of around 15 people with average tenure over 15 years and a proprietary simulated-portfolio approach that sets its offering apart. Yet that experience is hidden where most local prospects look; the site ranks for only 2 organic keywords, has an authority score of 2 and Semrush lists its visibility as Low. Because services live as heavy PDF-like content and there are no visible client outcomes or testimonials in the places prospects scan, busy professionals, retirees and business owners in Perth are not finding or validating the firm online.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
2
out of 100
Organic traffic
0
est. monthly visits
Traffic Trend
%
past 12 months
Organic Keywords
2
ranking terms
Keyword Trend
-100
%
past 12 months
Backlinks
55
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
The good news is RMBlack owns two hard-to-copy assets: a small, experienced team of around 15 people with average tenure over 15 years, and a distinctive simulated-portfolio investment approach. Those facts and the method are difficult for competitors to replicate quickly. If the firm’s online presence simply reflects those strengths, RMBlack can convert reputation into materially higher enquiries from Perth-based clients.
How your website scores
TECH STACK
UX OBSERVATIONS
Headline is generic and relationship-led rather than outcome-led; it does not convert specialised investment methods into a clear reason for a prospective client to engage, reducing lead quality.
Credibility cues exist but are under-signalled; no obvious regulatory, licence or performance context above the fold and the simulated-portfolio claim lacks immediately verifiable detail, creating due-diligence friction.
CTA hierarchy is fragmented and low-contrast; multiple modest CTAs dilute conversion intent and leave a high-value visitor unsure what the fastest path to contact or proof of competence is.
What this means is RMBlack’s market reputation is not translating into online discovery: an authority score of 2 and only 2 organic keywords after falling from 12 last year mean prospective Perth clients are not finding the firm when they search. With Semrush listing visibility as Low and a national search rank of 6,866,284, new client acquisition will remain driven by direct referral and existing networks rather than predictable inbound enquiries. That gap keeps growth constrained and makes each new client effort-intensive.
The three gaps holding you back
What's possible when these gaps are closed
Lead with short, quantified case studies and two to three client outcomes that show the impact of the proprietary simulated-portfolio approach; tie those outcomes to real figures where possible. Showing the small team of around 15 advisers with average tenure over 15 years alongside 2–3 verifiable testimonials will let high-trust Perth prospects validate capability in minutes.
Targeted local content and focused on-page work could move the site from 2 organic keywords and an authority score of 2 to a meaningful local footprint, for example a realistic target of 15–25 relevant Perth keywords within 6–12 months. Even modest gains in visibility will turn Semrush visibility from Low into a steady stream of local search enquiries and lift the firm from its current national rank of 6,866,284.
Replace PDF-like service downloads with clear, scannable service pages that explain which offering suits busy professionals, retirees or business owners and end each page with one obvious next step. That lower friction will convert more of the limited traffic the site gets into test meetings and high-value enquiries without a large marketing spend.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
