Silicon Systems has built a recognised Wellington-based managed IT and cybersecurity practice with ISO certifications and industry awards that show in proposals and local listings. That credibility and local reputation are clear offline, yet the site presents consumer-style hero imagery and buries ISO and award claims in long paragraphs instead of proving them where decision-makers scan. As a result procurement teams and IT leaders are bouncing before they can verify credentials, costing predictable high-value enquiries.
Your online reputation
Google star rating
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
16
out of 100
Organic traffic
11
est. monthly visits
Traffic Trend
+388
%
past 12 months
Organic Keywords
322
ranking terms
Keyword Trend
+25
%
past 12 months
Backlinks
476
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Silicon Systems owns two hard-to-replicate assets: verified ISO certification and industry awards, and a network of 476 backlinks from 176 referring domains. Those assets could make you the obvious shortlist for larger New Zealand contracts if the website surfaces these credentials in ways procurement and IT leaders immediately recognise and trust.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero area fails to state a concise outcome or target buyer; this dilutes conversion intent and forces visitors to hunt for purpose rather than be guided to a decision.
Trust assets (awards, ISO badge, client logos) exist but are small, low-contrast and poorly prioritised; they are not carrying enough visual authority to convert risk-averse procurement teams.
Large empty/placeholder blocks and weak content hierarchy create a sense of unfinished work and under-signal business maturity, increasing friction for buyers assessing vendor reliability.
With roughly 83 visits in the latest month, an authority score of 16 and a national search rank near 418,211, procurement teams are rarely finding or trusting the site. Even though there are 476 backlinks and 176 referring domains, low AI visibility and just 11 reported organic visits mean third-party signals are not translating into predictable enquiries for higher-value deals.
The three gaps holding you back
What's possible when these gaps are closed
Turn the homepage into a conversion tool for enterprise buyers so the small pool of decision-maker visits produces shortlist actions. By replacing consumer-style hero imagery and surfacing ISO and award badges where buyers scan, you can reduce early bounce and capture more of the current ~83 visits into high-value enquiries.
Make proof verifiable on proposal-ready pages and case studies so procurement can sign off faster without extra rounds of questioning. Publishing ISO details, award verification and vendor partnership evidence on the pages buyers use most will convert the same monthly visitors into predictable proposals for mid-market contracts.
Leverage the 476 backlinks from 176 domains and rising keyword foothold to drive repeatable organic leads rather than passive citations. By sending that referral equity to optimised landing pages and improving on-page relevance and AI visibility, you can lift organic traffic well beyond the current 11 reported visits and generate a steady flow of higher-value enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
