SKG Radiology has built real clinical scale across Perth and Western Australia, offering MRI, CT, mammography, ultrasound, PET-CT and interventional radiology across multiple locations. You have substantial organic visibility — roughly 53,256 monthly visits and 377 referring domains — yet the homepage hero and role-selection flow present a visually inconsistent first impression that undermines perceived clinical competence. That mismatch is costing patient bookings and confident referrals from clinicians who need clear, immediate actions.
Your online reputation
1
Google star rating
4
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
37
out of 100
Organic traffic
53256
est. monthly visits
Traffic Trend
+28
%
past 12 months
Organic Keywords
5143
ranking terms
Keyword Trend
-44
%
past 12 months
Backlinks
5181
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
SKG Radiology has assembled an unusually large organic audience, with about 53,256 visits per month, and a broad, specialised service set across multiple Perth locations covering MRI, CT, mammography, ultrasound, PET-CT and interventional radiology. You also have a substantial referring network, with 377 referring domains and 5,181 total backlinks that competitors cannot replicate quickly. Together these assets could convert materially more bookings and referrer activity if the public site and local listings present a clearer, more clinical-first experience.
How your website scores
TECH STACK
UX OBSERVATIONS
Blocking visitors with a modal selection hides booking and service evidence, creating an extra interaction that reduces conversion velocity.
Giving identical visual priority to patients, referrers, careers and locations fails to direct high-value referrer and urgent patient journeys, weakening referral conversion.
Missing immediate trust cues such as accreditation, specialist service highlights or clinician/referrer-specific signals is under-signalling credibility and will suppress confidence from medical referrers.
Despite 53,256 monthly organic visits and 377 referring domains, the site’s first impression and buried action paths are turning that demand into traffic without appointments or confident referrals. The visible local credibility problem, a 1.0 Google rating from four reviews, will cancel out broader authority unless fixed, slowing patient and referrer growth.
The three gaps holding you back
What's possible when these gaps are closed
Fixing the homepage hero and the role-selection flow will let the existing 53,256 monthly visitors recognise SKG as a clinically serious provider the moment they arrive. Even modest uplifts in trust and clarity can turn that traffic into hundreds more bookings and far fewer abandoned sessions.
Prioritising direct booking and urgent-referral CTAs will channel search visitors straight to appointment or referral pages instead of asking them to choose a role first. With clearer entry points, a larger share of traffic that already finds you can be converted into scheduled studies and faster clinician referrals.
Addressing the Google listing and the 1.0 rating from four reviews, while encouraging balanced local feedback, will stop local credibility from cancelling out the authority you have earned from 377 referring domains and 5,181 backlinks. That reduces friction for patients and referrers arriving from 53,256 monthly visits and protects conversions that current local signals are losing.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
