Solaris has built formal clinical governance, visible leadership in Perth and a statewide network of support services for people affected by cancer. The website’s homepage hero, primary CTA and service tiles present a booking-first, private clinic model that will confuse institutional partners and larger donors. That mismatch is costing steady institutional referrals and larger donations that expect charity-facing governance and clear partnership pathways.
Your online reputation
5
Google star rating
4
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
20
out of 100
Organic traffic
416
est. monthly visits
Traffic Trend
-40
%
past 12 months
Organic Keywords
345
ranking terms
Keyword Trend
-5
%
past 12 months
Backlinks
571
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Two assets are especially strong and hard to replicate: a backlink profile of 571 backlinks from 240 referring domains, and a spotless 5.0 Google rating (4 reviews). Those points show real external endorsement and reach beyond Perth. If the website presents Solaris as the statewide charity it is, those assets can be converted into steadier institutional referrals and larger donations.
How your website scores
TECH STACK
UX OBSERVATIONS
Primary conversion paths are inconsistent and low priority: the support-centre CTA is a small outline control in the hero and donation asks are placed lower and visually weak, causing urgent donors and referrers to miss clear next steps and drop out.
Impact and partnership evidence exist but lack visual authority: headline stats and a multi-million-dollar partnership are buried in secondary sections and use generic icons, diluting credibility for large donors and institutional referrers.
Visual tone signals local, community care rather than statewide leadership: soft palette, large candid photography and sparse governance cues create a maturity mismatch that reduces confidence from corporate sponsors and clinical partners.
Organic traffic has fallen about 40% year on year to roughly 416 visits per month, which means fewer potential donors and institutional partners are finding Solaris passively. With only 345 organic keywords and an authority score of 20, the organisation is not visible for many searches that partner hospitals and sponsors use to vet providers. In short, strong offline credibility and governance are not translating into online discovery, so referral and major donation opportunities are being missed.
The three gaps holding you back
What's possible when these gaps are closed
Reframe the homepage hero and primary call to action to lead with Donate and Partner messages rather than bookings, and surface governance and annual reports up front. With a 5.0 Google rating and 571 backlinks already pointing at Solaris, clearer charity positioning will reduce confusion and turn those endorsements into institutional interest.
Create a navigation and page hierarchy that puts referral forms, governance documents and sponsorship packages within one or two clicks. Even converting a small share of the current 416 monthly visits into referral leads or donor enquiries would deliver steadier, more predictable institutional activity.
Fix missing meta descriptions, tighten homepage messaging and focus on the keyword pages that matter to health services and funders to help reverse the 40% traffic decline. Improving visibility and keyword coverage above the current 345 terms will make Solaris much easier to find for partner hospitals, health services and potential major donors.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
