Spirit Technology Solutions has built real credibility as a national managed technology and cybersecurity provider operating from Melbourne, shown by 472 Google reviews at 4.3 and a broad backlink footprint. The recent rebrand to Infotrust and the current homepage tone are diluting that reputation instead of focusing it for mid market and enterprise buyers. Because key pages do not show sector-specific outcomes or procurement-ready evidence, qualified enterprise opportunities are not progressing into shortlists.
Your online reputation
4.3
Google star rating
472
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
26
out of 100
Organic traffic
719
est. monthly visits
Traffic Trend
-23
%
past 12 months
Organic Keywords
105
ranking terms
Keyword Trend
-75
%
past 12 months
Backlinks
5319
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You have a hard to match client reputation, demonstrated by 472 Google reviews at a 4.3 rating. Your link profile of 5,319 backlinks from 1,060 referring domains and a genuine national footprint give you scale and reach competitors cannot quickly replicate. If the digital presence catches up, those assets could make Spirit a frequent inclusion on enterprise shortlists and unlock higher value contracts.
How your website scores
TECH STACK
UX OBSERVATIONS
Rebrand headline dominates without clarifying market focus or buyer outcomes, creating uncertainty for procurement teams and reducing confidence to progress to a commercial conversation.
Trust signals exist but are visually de-emphasised and uncontextualised, so partner logos and awards do not translate into procurement-ready credibility and fail to shorten buyer evaluation cycles.
CTAs and information hierarchy favour shallow engagement ('Learn More') over decision-oriented paths (industry use cases, case studies, audits or contact for procurement), which weakens conversion of enterprise-level enquiries.
With roughly 719 monthly organic visits and a 23% drop in traffic over the year, enterprise buyers are not finding or engaging with Spirit when they search. The 75% fall in keyword footprint, from 377 keywords to 96, means the rebrand and mixed messaging have removed visibility for the exact terms that lead to shortlists.
The three gaps holding you back
What's possible when these gaps are closed
Turn your 472 reviews and 4.3 rating into sector proof points on the pages enterprise teams use to evaluate vendors. Adding case outcomes, client logos and outcome metrics where those reviews are visible can convert part of the roughly 719 monthly organic visits into qualified enquiries. That will make reputation work where it matters most for higher value opportunities.
Make the first impression read like a national cybersecurity partner rather than a local booking site so qualified buyers stay and explore. A clearer hero, authoritative tone and enterprise-focused CTAs can stop the immediate rejection that is currently occurring within seconds. Small changes to imagery and messaging could materially improve engagement from the decision makers you need.
Streamline the Spirit and Infotrust messaging and reduce overlapping service pages to restore search visibility after a 75% keyword footprint decline. Clear service definitions and straightforward decision paths will help recover organic visibility after a 23% traffic drop and the fall from 377 to 96 keywords. In short, simpler content will make it easier for enterprise teams to understand fit and shortlist your organisation.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
