Stott Hoare has built hard-won credibility across Western Australian business, education and state and local government from its Osborne Park base, backed by partner relationships and 150 years of sector experience. That credibility is not translating into shortlist wins because the homepage leans on clinic-style imagery and the service structure does not guide procurement or IT decision-makers. As a result, buyers bounce before they reach capability evidence, costing enquiries and large-project opportunities the firm should be winning.
Your online reputation
4.3
Google star rating
46
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
24
out of 100
Organic traffic
280
est. monthly visits
Traffic Trend
-31
%
past 12 months
Organic Keywords
46
ranking terms
Keyword Trend
-71
%
past 12 months
Backlinks
2150
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You have two assets competitors will struggle to copy: 150 years of combined sector experience and a broad referral footprint of 393 referring domains and 2,150 backlinks. Your local reputation is reinforced by 46 Google reviews at 4.3 and long-standing partner relationships across procurement, managed services and security. If your online presence mirrors that authority, those assets could turn shortlist consideration into direct enquiries for large government and education projects.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero headline is generic and sector-agnostic, failing to help procurement or IT leaders self-identify; consequence is higher bounce and slower path to qualification for complex buys.
Visual system uses dark, heavily filtered photography and low-contrast typography that is not carrying enough visual authority; consequence is weakened perceived capability and reduced click-through to conversion actions.
No immediately visible credibility cues or structured service entry points in the first screen to leverage the firm's procurement reputation; consequence is lost trust transfer and fewer shortlist-ready enquiries for large projects.
Monthly organic traffic is only about 280 visitors and organic keywords have fallen from 137 to 40, which means fewer buyers are finding you and even fewer are staying to assess fit. With an authority score of 24 and a national search rank near 389,519, the current site leaves your real procurement strength off the shortlists that drive large projects.
The three gaps holding you back
What's possible when these gaps are closed
By replacing clinic-style imagery with procurement-focused visuals and surfacing partner proof where buyers look, you can reduce immediate bounce and keep buyers moving toward capability evidence. Highlighting the 46 Google reviews, partner logos and 393 referring domains on the homepage alone will give procurement teams the confidence to request proposals rather than exit early.
Structure service pages around outcomes for government, education and business, with a clear recommended next step per service so a procurement or IT decision-maker can assess fit in seconds. That approach would convert more of the small pool of monthly organic visitors—about 280 now—into meaningful enquiries and stop drop-outs caused by service sprawl.
Bring longevity, partner proof and review evidence into the commercial evaluation areas so those strengths lift your perceived authority where it matters. Prominent proof could increase shortlist inclusion and help reclaim keyword visibility lost over the past year, turning hard-earned authority into higher-value project opportunities.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
