Subiaco Sports Massage Clinic has built clear local credibility: a 4.7 Google rating from 75 reviews, recognised elite-sport partnerships and a recovery site in South Perth. That reputation is real, but the noisy, under-prioritised website hides those credentials and the primary booking call to action. As a result, time-poor corporate clients, insurer referrers and high-value athletes who want confidence and speed are slipping away before they book.
Your online reputation
4.7
Google star rating
75
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
11
out of 100
Organic traffic
4722
est. monthly visits
Traffic Trend
+9
%
past 12 months
Organic Keywords
222
ranking terms
Keyword Trend
-47
%
past 12 months
Backlinks
1060
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
You have hard-to-replicate social proof and relationships: a 4.7 Google rating from 75 reviews and visible elite-sport partnerships across Perth. You also operate from two sites, Subiaco plus a recovery site in South Perth, which gives real local reach and capacity for larger corporate or insurer work. If the online presence catches up, those assets can be turned into steady, higher-value bookings and regular insurer referrals.
How your website scores
TECH STACK
UX OBSERVATIONS
The headline claim of being WA's first and most trusted soft-tissue clinic is unsupported by visible credentials or partner proof, causing institutional buyers and corporates to question the clinic's suitability for referrals.
Primary CTAs are small, tucked top-left and not reinforced inside the hero or service panels, which fragments the booking flow and lowers conversion for time-poor visitors.
The page uses a basic template and weak information hierarchy, which compresses credibility cues and makes the site feel lower maturity than the business claims; this deters higher-value clients who require clear proof of outcomes and governance.
Despite 4,722 monthly organic visits and a strong 4.7 rating from 75 reviewers, the site is not converting the right traffic into high-value work. Your organic keyword footprint has more than halved, from 437 to 230, which means specialised offers and referral pathways are not being found. With an authority score of 11 and a national rank around 44,158, visibility for corporate and insurer searches is limited, so the clinic misses out on bigger, repeat contracts.
The three gaps holding you back
What's possible when these gaps are closed
Turn your 4.7 rating and elite partnerships into a discrete corporate and insurer offering that sells trust quickly. A clear corporate page and downloadable evidence of partnerships would make it simple for HR teams and insurer case managers to approve your clinic, converting a slice of the 4,700 monthly visitors into higher-value bookings.
Make the homepage lead with elite-sport credibility and a single, prominent booking call to action so time-poor visitors act immediately. Capturing more of the roughly 4,700 monthly visits with a focused hero and one clear CTA will increase immediate bookings from athletes and corporate buyers who do not want to hunt through equal-weight service tiles.
Group services into three clear pathways for corporate, insurer and elite-sport referrals to reduce decision friction and improve findability. That focus addresses the drop in ranked keywords from 437 to 230 and gives searchers a reason to land on a page tailored to their needs, improving visibility for specialised offers rather than diluting it across many equal pages.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
