Sys Integrate in Wellington has built genuine enterprise credibility through named wins with MPI, Grant Thornton and a government mobile project. The current homepage, hero imagery and content hierarchy read as consumer-facing and bury the case studies where procurement and technical buyers look for validation. That mis-signal is turning existing reputation into missed predictable project enquiries across New Zealand and Australia.
Your online reputation
Google star rating
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
2
out of 100
Organic traffic
est. monthly visits
Traffic Trend
-100
%
past 12 months
Organic Keywords
ranking terms
Keyword Trend
-100
%
past 12 months
Backlinks
15
total
Paid traffic
est. monthly visits
Digital maturity
Level 2
out of 5
You have three high-value case studies, including MPI, Grant Thornton and a government mobile platform. You operate as a Wellington-based systems integrator serving mid-market and government organisations across New Zealand and Australia, a footprint most local competitors cannot match. If the digital presence catches up and surfaces those assets, these wins could convert directly into regular, predictable project enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority to match the credibility the business is trying to project; procurement teams will not find the immediate, high-salience proof points needed to fast-track a shortlist decision.
The homepage explains services clearly but fails to structure decision-making for complex buyers; without outcome-focused case summaries, timelines or named attributions, buyers stall because they cannot assess fit or risk quickly.
The visual tone skews friendly and mid-market rather than enterprise and government-grade; that visual mismatch dilutes perceived capability and increases commercial friction with public sector and professional services buyers.
With a Semrush authority score of 2, only 12 referring domains and 15 backlinks, your online discovery and first-impression credibility are effectively absent. That means strong offline credibility with clients like MPI and Grant Thornton is not turning into inbound enquiries, so named clients are not producing a predictable online pipeline.
The three gaps holding you back
What's possible when these gaps are closed
Showcase the three high-value case studies including MPI and Grant Thornton in decision-ready formats where procurement looks first. Placing clear outcomes, timelines and measurable results on the homepage hero and service pages can turn those case studies into direct project enquiries.
Use enterprise-focused hero imagery, authority phrasing and CTAs that match procurement and technical expectations so buyers stay and explore. This reframing will reduce immediate disbelief and increase time on key proof points, raising the chance qualified buyers will make contact.
Grow referring domains beyond the current 12 and lift backlinks from 15 to improve a Semrush authority score that is now 2 and reverse the -100 traffic trend. Targeted content that explains complex integration work and link outreach from sector partners can turn low AI visibility and zero recent organic traffic into a steady source of enquiries.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
