Digital Growth Diagnostic

Triskele Labs

Melbourne-based cyber security firm providing managed detection and response, penetration testing, incident response, governance and advisory services to Australian organisations across finance, healthcare, government-adjacent and several regulated industries.

CREST-accredited expertise trusted across sectors, but site experience fails to win procurement briefs.

Triskele Labs has built clear enterprise credibility: visible CREST and ISO credentials, sector depth across financial services, healthcare, transport, mining, education and not-for-profit, plus a significant backlink profile. Yet those credentials and outcomes are shown in body text rather than on the pages and places where procurement and security teams expect to see them, so shortlists and formal enquiries are being lost. I reviewed the homepage and sector pages and found the claims are present but not presented in a way that triggers shortlist decisions.

Your online reputation

3.9

Google star rating

7

Verified reviews

Medium

Reputation strength

Google Business Profile

Your online presence — what the data reveals

AI Visibility

Low

Authority Score

31

out of 100

Organic traffic

875

est. monthly visits

Traffic Trend

-10

%

past 12 months

Organic Keywords

110

ranking terms

Keyword Trend

-56

%

past 12 months

Backlinks

2225

total

Paid traffic

0

0 paid campaigns

Digital maturity

Level 2

out of 5

The good news:

You hold CREST accreditation and ISO certification and active experience across seven target sectors: financial services, healthcare, not-for-profit, technology, transport, mining and education. Offsite authority is real, with 2,225 backlinks from 594 referring domains and an authority score of 31. Together these assets make it realistic to win enterprise procurements quickly if the site presents them where procurement teams look.

How your website scores

Message clarity
3/5
Trust signals
3/5
Conversion design
2/5
Visual maturity
3/5
UX total11 / 20

TECH STACK

Analytics
Google AnalyticsGoogle Tag ManagerGoogle Universal AnalyticsGoogle Search ConsoleGoogle Analytics 4
CRM
HubSpot
Automation
HubSpot

UX OBSERVATIONS

Leading with '100% Australian Owned and Operated' under-signals the enterprise credibility buyers need; consequence: procurement decision-makers do not get immediate proof points and will delay contact.

Certifications, client counts and 'trusted by' cues are present but visually secondary and low-weight; consequence: trust signals are not carrying enough visual authority to support CREST/ISO claims, weakening buyer confidence.

Single, generic CTA and a footer contact form fail to structure buyer journeys or surface procurement artefacts; consequence: increases friction for qualified prospects and reduces conversion of enterprise enquiries.

What this means:

With roughly 820 monthly organic visits and a keyword footprint that has fallen from 219 to 97 over the year, Triskele Labs is not being found for the enterprise searches that create shortlist opportunities. That means the CREST and ISO credentials and sector depth you already have are rarely turning into procurement-ready enquiries, so promising prospects do not progress to formal engagement.

The three gaps holding you back

  • Credentials buried, reducing buyer confidence. The homepage foregrounds ‘100% Australian Owned and Operated’ while CREST and ISO claims are visually secondary, so senior security buyers do not see the immediate proof points they expect when shortlisting vendors.
  • Weak local social proof. A 3.9 Google rating from seven reviews provides limited independent validation and is not leveraged in sector pages or case evidence where it would influence procurement decisions.
  • Conversion paths under‑architected despite systems in place. HubSpot and full analytics are present, but a single generic CTA and a footer form mean qualified, procurement-level enquiries are not routed or surfaced differently, increasing friction and lost high-value leads.

What's possible when these gaps are closed

  1. Turn CREST and ISO credentials into procurement shortlists

    Place CREST and ISO badges, outcome‑focused summaries and short case highlights on the exact sector and services pages buyers review to trigger shortlisting. Doing this across the seven target sectors makes credentials obvious to procurement teams and removes a common reason to drop out of consideration.

  2. Align homepage visuals to enterprise buyer expectations

    Replace the current hero and visual system with industry-appropriate imagery and a crisp value statement so the 820 or so monthly visitors understand you are an enterprise partner within seconds. A clearer first impression will increase the chance those visits convert into technical conversations and shortlist inclusion.

  3. Convert offsite authority into qualified inbound enquiries

    Leverage the 2,225 backlinks and 594 referring domains by improving on-page SEO and targeted content so visibility can recover from the recent drop and turn authority into traffic and leads. With focused keyword and sector pages you can aim to restore keywords toward previous levels and capture more of the enterprise traffic that already points to your brand.

This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.

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Triskele Labs homepage screenshot