You have built a strong local reputation in the Hills District and Central Coast with a perfect 5.0 Google rating from 147 reviews and a broad service range for first-home buyers, refinancers, investors, self-employed borrowers and small businesses. That credibility is not being signalled where it matters online; reviews and membership details are small and the loan-review offer is presented as simple body copy and a link. As a result, high-intent borrowers who find you locally or by name are leaving without completing a qualifying enquiry.
Your online reputation
5
Google star rating
147
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
8
out of 100
Organic traffic
59
est. monthly visits
Traffic Trend
-39
%
past 12 months
Organic Keywords
75
ranking terms
Keyword Trend
+286
%
past 12 months
Backlinks
173
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
Truly Finance has a rare 5.0 Google rating from 147 reviews, an asset that is hard for competitors to replicate. You also serve both the Hills District and Central Coast across multiple client types, giving you genuine local reach. If the digital presence aligns with that reputation, those reviews and local reach can be turned into a steady flow of qualified enquiries.
How your website scores
TECH STACK
UX OBSERVATIONS
Primary offer is readable but presented as body copy and a blue link rather than a framed CTA, so intent is visible but fails to capture or qualify high-intent leads.
Trust signals (membership logos, ABN/credit rep) are present but pushed to the footer and small; consequence: the site under-signals credibility to users deciding between brokers.
Hero imagery and thin type produce a generic, low-warmth aesthetic that weakens local specialist positioning and reduces the perceived seriousness needed for financial services conversions.
With only about 60 organic visits a month and an authority score of 8, your strong local reputation is not producing a measurable inbound channel. Organic traffic has fallen from about 99 to 60 in the last year, which means search is not currently delivering the new clients it could and most growth is likely coming from existing local relationships rather than scalable online enquiries.
The three gaps holding you back
What's possible when these gaps are closed
Turn your 5.0 rating from 147 reviews into visible social proof at every decision point so visitors see real client outcomes before they leave. Presenting review highlights and client outcomes next to the loan-review CTA can make it obvious that others trust Truly Finance and encourage more qualifying clicks.
Convert existing local demand into a reliable inbound channel by improving search visibility so those roughly 60 monthly visits become a dependable source of enquiries. With keywords up from 22 to 85 in the past year, targeted optimisation around high-intent searches can turn that momentum into steady traffic. Lifting authority from the current score of 8 and capturing nearby searchers will scale enquiries beyond word of mouth.
Make the loan-review offer a framed, qualifying path that asks the right questions and routes prospects to the correct adviser, increasing lead quality. Fixing the missing meta description and addressing low UX scores (message 3, trust 2, conversion 2) will raise the percentage of visitors who progress to a consult-ready enquiry.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
