Western Radiology has built a genuine multi-site diagnostic service across Balcatta, Canning Vale, Claremont and Clarkson and draws steady organic interest of about 19,726 visits per month. The homepage imagery reads more like allied health and the services list gives no clear path, so clinicians and patients struggle to identify the right location and scan. That mismatch is costing clinician confidence and letting many otherwise interested visitors leave before booking, despite 91 Google reviews and growing search visibility.
Your online reputation
3.6
Google star rating
91
Verified reviews
Medium
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Moderate
Authority Score
29
out of 100
Organic traffic
19726
est. monthly visits
Traffic Trend
+24
%
past 12 months
Organic Keywords
3904
ranking terms
Keyword Trend
+25
%
past 12 months
Backlinks
375
total
Paid traffic
485
est. monthly visits
Digital maturity
Level 2
out of 5
You have a hard to copy multi-site clinical footprint across key Perth suburbs with CT, MRI, ultrasound, DEXA and interventional imaging available at several clinics. You also have steady organic reach of about 19,726 visits per month, 3,904 ranked keywords and 91 patient reviews, which together show real local demand and recognition. If the digital presence catches up to that real-world reach, those assets could be turned into far more predictable clinician referrals and completed online bookings.
How your website scores
TECH STACK
UX OBSERVATIONS
Primary conversion is diluted by multiple equally weighted CTAs and low-contrast buttons, reducing immediate booking completion.
Brand styling and decorative gradients under-signal clinical authority, undermining confidence from referring clinicians and higher-value patients.
Content and navigation fail to prioritise distinct referrer and patient journeys, forcing visitors to hunt for the right action and increasing drop-off for clinician referrals.
About 19,726 people land on your site each month, yet a 3.6 Google rating across 91 reviews and the homepage styling reduce clinician and patient confidence. That gap turns steady traffic into unpredictable referral rates and lower booking completion even while traffic is up about 24 percent year on year. Fixing first impressions and clear service pathways would allow you to capture a much higher share of the visits you already have.
The three gaps holding you back
What's possible when these gaps are closed
Presenting specialist imagery and clearer visual hierarchy will make clinicians recognise expertise immediately and reduce early drop off. The UX analysis flags a category mismatch and a low visual maturity score, so addressing that on the homepage could convert more of the nearly 20,000 monthly visitors into qualified referrals and booking starts.
Designing guided pathways that prioritise common scans by location will shorten decision time for both clinicians and patients. You list many specialised scans across Balcatta, Canning Vale, Claremont and Clarkson and already offer 24/7 online booking; prioritised flows would raise booking completion and clinic utilisation.
Bring your 91 Google reviews and key credentials higher in the page hierarchy so reputation works where referral decisions are made. Even a modest one percent uplift in conversion from the current 19,726 monthly visits would mean about 197 more potential bookings each month, making referrals and patient bookings far more predictable.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
