Zetta has built real local authority: 20 years in Perth, a Microsoft partnership, ISO certifications and sector focus across mining, healthcare and law. Those assets show up in backlinks and keyword reach, but they are not organised where procurement teams look. As a result, government and large private buyers in Western Australia are not reliably shortlisting you despite clear credentials.
Your online reputation
5
Google star rating
1
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
19
out of 100
Organic traffic
560
est. monthly visits
Traffic Trend
-6
%
past 12 months
Organic Keywords
593
ranking terms
Keyword Trend
+212
%
past 12 months
Backlinks
875
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 2
out of 5
Your hardest to copy assets are clear. You have two decades of local experience plus enterprise credentials including Microsoft partnership and ISO certifications, and a substantial external footprint with 875 backlinks from 325 referring domains. If your digital presence catches up, those assets could be turned into a predictable pipeline of enterprise opportunities across mining, healthcare and government.
How your website scores
TECH STACK
UX OBSERVATIONS
Trust signals are present but not carrying enough visual authority to match the enterprise credibility claimed, so buyers will not be compelled to progress to procurement conversations.
Service content is visually dense and given equal weight across offerings, failing to structure decision-making for sector-specific buyers and weakening commercial differentiation.
Multiple low‑differentiated CTAs and a lack of procurement-ready assets create conversion friction rather than a clear path for enterprise buyers to engage.
You rank for 508 keywords and have 325 referring domains, yet organic visits are modest at roughly 560 per month and the latest month slipped to about 352. That gap means search visibility and reputation are not converting into predictable, qualified enquiries from WA enterprise and government buyers. In short, credibility exists but the path from discovery to shortlist is breaking before procurement stages.
The three gaps holding you back
What's possible when these gaps are closed
Make your 20 years, Microsoft partnership and ISO certifications visible in the formats procurement teams expect: sector-specific capability briefs, downloadable compliance packs and case study dossiers for mining, healthcare and law. Presenting those proofs where buyers look will convert more of the credibility represented by 875 backlinks and 325 referring domains into shortlisted engagements.
Upgrade the homepage hero, visual hierarchy and sector entry points so decision makers instantly recognise WA government and large private sector fit. That change would make the most of current reach — the 508 keyword footprint and the 352 monthly visits — by reducing early drop-off and increasing the chance a site visit becomes a conversation.
Replace generic CTAs with staged, procurement-ready options such as an RFP pack, technical capability brief and a tailored Discovery workshop, then route those through your CRM. With about 560 monthly organic visits and the existing keyword momentum, staged offers will turn irregular enquiries into a more predictable, qualified pipeline for enterprise opportunities.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
