You have built real clinic credibility across Lewisham and Ultimo, including work with the Sydney Kings and national teams and a 4.9 Google rating from 50 reviews. That reputation and local demand exist in the Inner West and CBD, yet those credentials are underplayed on the homepage and service pages. As a result GPs, club contacts and higher-value patients are unlikely to spot the right signal and are slipping to competitors.
Your online reputation
4.9
Google star rating
50
Verified reviews
High
Reputation strength
Google Business Profile
Your online presence — what the data reveals
AI Visibility
Low
Authority Score
20
out of 100
Organic traffic
869
est. monthly visits
Traffic Trend
+23
%
past 12 months
Organic Keywords
87
ranking terms
Keyword Trend
-71
%
past 12 months
Backlinks
749
total
Paid traffic
0
0 paid campaigns
Digital maturity
Level 1
out of 5
Your hardest-to-replicate assets are elite-sport partnerships, including work with the Sydney Kings and national teams, and a near-perfect local reputation of 4.9 from 50 Google reviews. You also operate two clinics in high-value catchments, Lewisham and Ultimo, giving you strong local reach across the Inner West and CBD. If your digital presence catches up, those assets make it possible to command more premium bookings and steady clinical referrals.
How your website scores
TECH STACK
UX OBSERVATIONS
Hero image and headline do not quickly communicate specialised sports or clinical expertise, delaying user recognition and increasing drop-off for visitors seeking high-performance care.
Partner logos and advanced credentials are present but placed low and unlinked to outcomes, which leaves elite-sport credibility under-signalled and fails to convert referrals into higher-value bookings.
Multiple generic CTAs and a long service list create decision paralysis instead of guiding users into persona-specific pathways, weakening conversion for premium services and clinician-led referrals.
Despite a 4.9 rating and 50 reviews, organic visibility is small: roughly 869 visits per month and just 91 keywords compared with 315 a year ago. That shrink in keyword footprint and low traffic means fewer GPs, clubs and higher-value patients see your elite credentials, so premium bookings and referrals are being missed.
The three gaps holding you back
What's possible when these gaps are closed
Lead with your Sydney Kings and national team work and the 4.9 Google rating from 50 reviewers on the homepage and on targeted pages for GPs and clubs. Short case studies and clear clinician credentials will make it obvious to referrers and club managers that you handle elite-level cases and higher-value patients.
Rebuild the services section into guided pathways so visitors do not have to self-diagnose; current UX scores show the gap with message clarity 3, conversion 2 and visual maturity 2. With clearer pathways and stronger booking calls to action you can lift the share of the 869 monthly visitors who convert and reduce drop-off before contact.
Use the existing backlink volume of 749 and 105 referring domains together with a simple CRM and automated follow-up to turn intermittent traffic into repeatable bookings. That will stabilise referrals and make the path from discovery to premium booking measurable, so marketing work produces reliable patient flow rather than one-off visits.
This report was prepared by Redfox Digital using publicly available SEO, UX and reputation data.
