What you know,
in your own voice.
A company voice. Individual perspectives.
The company page
A personal profile
There’s useful material in the work you already do.
A question customers keep asking.
A decision that changed how the team ran a project.
A misconception you can correct from experience.
An industry development that deserves a considered response.
A lesson that would help someone facing the same problem.
From one remark to two posts
A project lead mentions that agreeing who approves what, earlier than usual, stopped the endless revision rounds.
What could another project sponsor learn from that?
The company-page angle
The personal-profile angle
Checked before anyone drafts
One subject, two posts, and neither repeats the other.
We shape the content. You remain the source.
We gather material however suits the person: a short interview, a conversation after a project wraps, voice notes, documents you already have. Nobody has to write us a brief for every post.
Then we learn the voice. How the person actually talks. The subjects they know cold. The views they’re prepared to defend. The words they’d use and the ones they never would.
A leader’s post shouldn’t read like a press release rewritten in the first person.
Approval is part of the service, not a formality. The author confirms the argument is theirs. The business checks the claims and permissions. We make the agreed changes and prepare the approved piece for publication.
This isn’t a fully hands-off service. It needs a manageable amount of time from the right people, because that’s where the substance comes from. What we take off your plate is everything around it.
A publishing rhythm your team can sustain.
Who presses publish
Who replies
How we judge it
Two things. First, the writing and the process: are the posts specific and useful, do they sound like their authors, and is the rhythm holding? Second, the response from the right people: relevant discussion, profile and page visits, website activity we can identify, and conversations you tell us about.
Someone can read every post and never react. A post can also collect reactions from people who’ll never be clients. So reach and follower counts are context, not proof. The review decides which subjects to develop, which voices need work and what the next period should hold.
Content that sounds like the people behind it.
Would they say this out loud, to a client, in these words?
If a sentence could sit under anyone’s name, it comes out. If a claim can’t be checked, it comes out. What’s left is shorter, more specific, and sounds like a person.
Thought leadership is an overworked label. We mean something simpler: informed judgement, shared in a way that’s useful to someone else.
Start with one voice.
Whose voice needs to be heard? It might be the company page, one leader’s profile, or the two working together. The first conversation covers who you want to reach, what the content is for, who can contribute and what you can realistically keep up.
This can be a standalone engagement. If LinkedIn is one part of a wider content or growth plan, it can sit inside a Growth Partnership.
Can you write in my voice?
Yes, once we’ve heard it. We build it from your input, examples of how you talk and your feedback on drafts. You approve everything published under your name.
How much of our time will this need?
Enough for the ideas to be yours. We agree the contribution and review time around the people involved. There’s no universal number.
Do you manage company pages and personal profiles?
Yes. They’re different roles, with their own approvals and publishing arrangements.
How often will we post?
As often as you can sustain with good material. We set the cadence from your goals, your contributors and the scope.
Are graphics or video included?
The formats and production included are set out in your proposal. Filming and larger production are scoped separately.
Do you send connection requests or sales messages?
No. Outbound prospecting and LinkedIn advertising aren’t part of this service.