Cunningly Clever.

Brand & Positioning Systems

Clarity that shapes everything

Positioning defines how every part of a digital system performs. This category explores how brand clarity, messaging, and differentiation influence experience, acquisition, and conversion. The focus is on creating a strong foundation that simplifies decisions and strengthens performance across all channels.

Practical thinking on turning fragmented digital activity into structured growth.

What is digital strategy consulting: Four fox colleagues in business attire discuss work around a white meeting table
Brand & Positioning Systems
Lance Redgrave
Digital strategy consulting: turning complexity into clear direction
Search for digital strategy consulting and you will find no shortage of frameworks, buzzwords, and transformation...
Brand storytelling strategy: Silhouetted fox with arms raised in a backlit crowd beneath floating social media and email
Brand & Positioning Systems
Alanah Fox
Transforming Followers to Believers: Strategy-Driven Brand Storytelling
Why brand stories matter in 2025 Not all stories grab attention – especially in today’s noisy...
What is brand storytelling: Chalkboard drawing of a horseshoe magnet labelled "BRAND" drawing red arrows towards white stick
Brand & Positioning Systems
Lance Redgrave
Brand Storytelling: what is it and why is it important?
If the last few years have taught us anything, it’s that the value of human connection can’t be...